If you have been following this 3 part series on getting new patients without spending money then you are now at the end of the road. In this third and final segment we reveal the 3rd critical step in setting up the foundations of your practice to ensure that you have the best chance at establishing a referral generating machine.
Dental Marketing Ideas For New Patients
What have you done recently to instil guidelines and principles in your business for which employees desire to follow ? What have you acted upon to enhance the long term sustainability of you practice ? Nothing ? Well now is the the time to Create a vision and mission for your practice. Don’t stop there though, surround these with values that uplift the vision and mission (VMV). It’s at the core of almost any business’ success. You will see those that ‘made it’ either had a clearly stated VMV for employees to follow, and customers to relate to, or it was so instinctive in nature that it wasn’t even required to be written down.
The VMV statements act as a guideline for your business. It clearly states to your employees, patients and stakeholders what your practice is all about. This gives new patients and business opportunities further insight into what it is that truly makes your practice special and why they should spend their time and dollars sitting in your waiting room and not somebody else’s.
Have you got your VMV sorted ? If not then you should probably consider it.. No, sorry, not probably. You should definitely consider it !
To help you get started I’ve provided an example of Chris Evans Digital’s VMV.
Vision
To pursue a more accessible healthcare system in Australia which will bloom across the globe to be accepted as best practice.
Mission
To effectively create value and envision outstanding futures for the healthcare business’ that we work alongside.
Values
Partnership – We partner with our clients for a life long relationship.
Vision and Insight – The foresight to see opportunities that will improve access to healthcare and enable growth for our partner’s healthcare business’.
Transparency – Direct and honest feedback.
Now that you’ve seen the VMV in action, and if you haven’t already, go out and create your own !!
Well there you have it, a sustainable way to create new patients. So why not put your dollars back into your business and it’s valued members ? Would you rather that than have to spend it on new customer acquisition strategies ? At the end of the day, if your employees can follow through with all 3 of the above applications, you will have such an amazing culture that you may not need to do much more. Now all you’ll need to do is find the right balance that strikes accord with all 3 areas and create a way to incentivise employees for ticking each box.
A note from the Author, Chris Evans.
So there it is, the age old method of attracting new patients. I hope you enjoyed the read and can benefit your practice from any new found knowledge. As mentioned, this is the conclusion of this series, for now.. If you are itching for any other bites of information don’t hesitate to drop us a line or email, all advice over the phone or email is completely free and 100% valuable.
P.S If you’ve done everything you can in regards to company culture and you still haven’t been able to reach your business goals, please feel free to reach out. We understand that it can be a hard slog to get new patients with out any form of marketing in this day and age, otherwise we wouldn’t exist. If you’d like to test the strategies that we use for all of our valued clients, drop us a line or send us an email. We’re all about helping dentists reach their business goals.
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